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Posts by Danny Lynch

Law Firm Call Conversion Optimization

Law Firm Call Conversion Optimization: An Experiment

Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different.  A quick Google search can find you tons of tips and tricks to improve your conversion…
Keyword Universe Map

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…
rel=canonical

What is a rel=canonical?

Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so that duplicate content won’t hurt your SEO. They look a little something like this: Canonical links are found in the <head> tag of your page.…

How to Use Google Tag Manager with Google Analytics

One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…
organic ranking factors

What are the Most Important Organic Ranking Factors?

How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…
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