Posts by Danny Lynch

Danny Lynch

10 posts

https://www.clearboxseo.com/

Danny is the youngest member of the ClearBox|SEO team. A PPC and Google Ads specialist, he's writes posts to better understand the work he does and the Digital Marketing industry as a whole. Hopefully you can grow along with him. Danny also enjoys swimming, playing the guitar, and listening to The Joe Rogan Experience.

how to set up a law firm marketing budget

Get the Most from Your Law Firm Marketing Budget

March 23, 2020

Danny Lynch

digital marketing, law firm marketing, law firm SEO, Search Engine Optimization, value of SEO

No Comments

The average law firm marketing budget is between 2-10% of total revenue. How much are you spending on marketing? What if I told you that you could increase your ROI without having to increase your marketing budget? 65% of lawyers spend more than half of that marketing budget on online initiatives. That percentage has only…

Our June Core Update 2019 Recovery

December 3, 2019

Danny Lynch

digital marketing, Search Engine Optimization, SEO Best Practices, SEO Success

No Comments

A lot of marketers will certainly remember Google’s June Core Update, a large-scale algorithm update that occurred this year. The June Core Update was a bit of an anomaly. It was one of the few times that Google actually announced an update to the public before implementing, likely because they were aware the changes would…

Law Firm Call Conversion Optimization: An Experiment

July 20, 2019

Danny Lynch

digital marketing, Google Optimize, Search Engine Optimization, value of SEO

Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different. A quick Google search can find you tons of tips and tricks to improve your conversion…

Pop-Ups: Are they Effective?

June 8, 2019

Danny Lynch

advertising practices, digital marketing, Search Engine Optimization, SEO Best Practices

Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’ eMachine, I was instilled with a deep-seeded fear of pop-ups. Don’t click on them, my parents would say, or you’ll ruin the computer forever. Pop-up…

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

March 30, 2019

Danny Lynch

digital marketing, keyword research, Search Engine Optimization, SEO Best Practices

In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…

What is a rel=canonical?

February 26, 2019

Danny Lynch

digital marketing, Search Engine Optimization, SEO Best Practices, web development

Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so that duplicate content won’t hurt your SEO. They look a little something like this: Canonical links are found in the <head> tag of your page.…

How to Use Google Tag Manager with Google Analytics

February 13, 2019

Danny Lynch

digital marketing, Google Analytics, Google Tag Manager, Search Engine Optimization, SEO Best Practices

One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…

What are the Most Important Organic Ranking Factors?

February 5, 2019

Danny Lynch

advertising practices, digital marketing, Search Engine Optimization, SEO Best Practices, SEO Success

How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…

Hotjar: What is it?

January 18, 2019

Danny Lynch

digital marketing, Search Engine Optimization, SEO Best Practices, value of SEO

The SEO world is filled with tools and gadgets, tips and tricks, and all sorts of software that promise to show you valuable data and give important insights into your online business. There’s so many of these services, that it can be overwhelming. What services should I use? Is it worth my money? How do…

Measuring SEO Success

January 15, 2019

Danny Lynch

Brand Lift, digital marketing, Google Analytics, ROI, Search Engine Optimization, SEO, SEO Success

No Comments

Table of Contents Why is it necessary to track website traffic data and results? How often should you track and create reports for these data results? What are the 3 most important metrics to track and report in SEO? How do you measure ROI for SEO? How do you measure Brand Lift? What additional metrics…

Posts by Danny Lynch

Get the Most from Your Law Firm Marketing Budget

Our June Core Update 2019 Recovery

Law Firm Call Conversion Optimization: An Experiment

Pop-Ups: Are they Effective?

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

What is a rel=canonical?

How to Use Google Tag Manager with Google Analytics

What are the Most Important Organic Ranking Factors?

Hotjar: What is it?

Measuring SEO Success

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