Posts by Danny Lynch

Danny Lynch

12 posts

https://www.clearboxseo.com/

Danny is the youngest member of the ClearBox|SEO team. A PPC and Google Ads specialist, he's writes posts to better understand the work he does and the Digital Marketing industry as a whole. Hopefully you can grow along with him. Danny also enjoys swimming, playing the guitar, and listening to The Joe Rogan Experience.

The problem of maintaining a solid social media presence that consistently distributes your firm's voice & content

Build a Social Media Presence for Your Law Firm

February 14, 2022

Danny Lynch

digital marketing, Facebook, Instagram, law firm marketing, law firm social media marketing, LinkedIn marketing, marketing channel, social media

At this point, it’s trite to say that social media is an important tool for your business. It’s especially so after this 2019 American Bar Association study, which saw 80% of respondents reporting that they maintain a presence on social media for business purposes. It’s a safe bet that most lawyers, including you, understand that…

Can Content Marketing Can Help Your Law Firm?

February 13, 2022

Danny Lynch

brand awareness, content marketing, law firm marketing, law firm site UX, Search Engine Optimization

Sole practitioners and boutique law firms across the country struggle to compete with conglomerate law firms that seem to take all the clients, all the leads, and earn all of the money. It’s terrible – especially when you know that you can provide an equivalent, if not better service for a client. If you’ve ever…

how to set up a law firm marketing budget

Get the Most from Your Law Firm Marketing Budget

July 2, 2021

Danny Lynch

digital marketing, law firm marketing, law firm SEO, Search Engine Optimization, value of SEO

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The average law firm marketing budget is between 2-10% of total revenue. How much are you spending on marketing? What if I told you that you could increase your ROI without having to increase your marketing budget? 65% of lawyers spend more than half of that marketing budget on online initiatives. That percentage has only…

Our June Core Update 2019 Recovery

December 3, 2019

Danny Lynch

digital marketing, Search Engine Optimization, SEO Best Practices, SEO Success

No Comments

A lot of marketers will certainly remember Google’s June Core Update, a large-scale algorithm update that occurred this year. The June Core Update was a bit of an anomaly. It was one of the few times that Google actually announced an update to the public before implementing, likely because they were aware the changes would…

Law Firm Call Conversion Optimization: An Experiment

July 20, 2019

Danny Lynch

digital marketing, Google Optimize, Search Engine Optimization, value of SEO

Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different. A quick Google search can find you tons of tips and tricks to improve your conversion…

Pop-Ups: Are they Effective?

June 8, 2019

Danny Lynch

advertising practices, digital marketing, Search Engine Optimization, SEO Best Practices

Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’ eMachine, I was instilled with a deep-seeded fear of pop-ups. Don’t click on them, my parents would say, or you’ll ruin the computer forever. Pop-up…

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

March 30, 2019

Danny Lynch

digital marketing, keyword research, Search Engine Optimization, SEO Best Practices

In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…

What is a rel=canonical?

February 26, 2019

Danny Lynch

digital marketing, Search Engine Optimization, SEO Best Practices, web development

Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so that duplicate content won’t hurt your SEO. They look a little something like this: Canonical links are found in the <head> tag of your page.…

How to Use Google Tag Manager with Google Analytics

February 13, 2019

Danny Lynch

digital marketing, Google Analytics, Google Tag Manager, Search Engine Optimization, SEO Best Practices

One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…

What are the Most Important Organic Ranking Factors?

February 5, 2019

Danny Lynch

advertising practices, digital marketing, Search Engine Optimization, SEO Best Practices, SEO Success

How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…

Posts by Danny Lynch

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