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Marketing & Sales Analysis

Law Firm Call Conversion Optimization

Law Firm Call Conversion Optimization: An Experiment

Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different.  A quick Google search can find you tons of tips and tricks to improve your conversion…

How to Use Google Tag Manager with Google Analytics

One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…
organic ranking factors

What are the Most Important Organic Ranking Factors?

How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…
twitter marketing sales funnel

A Twitter Marketing Sales Funnel Case Study

Twitter Marketing Sales Funnel Twitter is a great way to reach out to people across the world and connect. There is a high level of engagement from it’s users and it sits on the bleeding edge of breaking news; people are constantly coming back to Twitter to keep up with the latest news and trends.…
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