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Law Firm Call Conversion Optimization

Law Firm Call Conversion Optimization: An Experiment

Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different.  A quick Google search can find you tons of tips and tricks to improve your conversion…

How to Use Google Tag Manager with Google Analytics

One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…
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