Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different. A quick Google search can find you tons of tips and tricks to improve your conversion…
One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…
The SEO world is filled with tools and gadgets, tips and tricks, and all sorts of software that promise to show you valuable data and give important insights into your online business. There’s so many of these services, that it can be overwhelming. What services should I use? Is it worth my money? How do…
Table of Contents Why is it necessary to track website traffic data and results? How often should you track and create reports for these data results? What are the 3 most important metrics to track and report in SEO? How do you measure ROI for SEO? How do you measure Brand Lift? What additional metrics…
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