DIY SEO

Lawyers who want a Google Knowledge Panel need to implement Person schema on their biography pages. Using Rank Math Pro’s Schema Builder is powerful but confusing — it doesn’t let you paste JSON directly, so you must manually add key properties like birthDate, alumniOf, worksFor, knowsAbout, and sameAs. Pair this with Organization schema on your homepage and Service schema on practice area pages. Validating your schema and linking to external profiles (LinkedIn, Avvo, media mentions) helps Google connect the dots and increases your chance of getting a Knowledge Panel.