Everyone seems to be asking whether AI is going to replace marketers. I think that’s the wrong question. This article tells the story of how an hour spent implementing Google Ads conversion tracking for a law firm became a real-world lesson in human-AI collaboration. AI helped synthesize information, compare configurations, and accelerate testing, but it still took human judgment, curiosity, and the occasional “shut the fuck up, you’re overthinking it” moment to arrive at the right solution. The result wasn’t just a working tracking system. It became the new measurement standard we’ll use across every future ClearBox client.