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How to Optimize Your Law Firm Google My Business Listing

Preet Mroke
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Any savvy law business or lawyer in todays 24/7 online world recognizes the need for targeted visibility across the Google Search platform. Most law businesses know that this requires optimizing their law firm website and utilizing Google Ads. But what most law businesses aren’t aware of is that there is a third entity that also…
how to set up a law firm marketing budget

Get the Most from Your Law Firm Marketing Budget

Danny Lynch
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The average law firm marketing budget is between 2-10% of total revenue. How much are you spending on marketing? What if I told you that you could increase your ROI without having to increase your marketing budget? 65% of lawyers spend more than half of that marketing budget on online initiatives. That percentage has only…
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The Google Monopoly Over Internet Search: A Visually Compelling Analysis

Preet Mroke
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It no secret to anybody using the internet that Google is king. Google is the undisputed champion of internet search with over 94% search share; the next closest competition stands in comparison with a less than 2% share! So does that make Google a monopoly? Rand Fishkin, one of the rare people I trust in…
clearbox seo email marketing

“What?! I did something wrong?!?” – How To Guarantee People Open Your Email

Preet Mroke
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I’m happily working away on my computer one afternoon when an email alert pops up on my screen. Subject:  “Something’s missing from your article on clearboxseo.com” Immediately it grabs my attention from what i’m working on and my heart starts to beat a little faster.  “What? I did something wrong? I missed something on one…
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Protect Your Business Online: Top 10 SEO Scams In 2021

Preet Mroke
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It was a cloudy, wintry Wednesday afternoon when I received an email from a valued client: “Hey Preet, Yesterday someone called from Google to confirm information about our business – i.e. address, phone number, etc., and it essentially escalated into them saying someone from our company reached out regarding SEO and guaranteed placement on the…
wordpress javascript seo

JavaScript SEO: How Google Search Indexes JavaScript Sites

Preet Mroke
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Knowing the basics of JavaScript has become a vital skill for the modern SEO professional. A modern SEO professional should also have a basic understanding of DOM (Document Object Model). You can think of DOM as a tool used by Google to explore and analyze web pages. Basic Definitions Before we get into best practices for optimizing…
Keyword Universe Map

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

Danny Lynch
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In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…

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