It was a cloudy, wintry Wednesday afternoon when I received an email from a valued client: “Hey Preet, Yesterday someone called from Google to confirm information about our business – i.e. address, phone number, etc., and it essentially escalated into them saying someone from our company reached out regarding SEO and guaranteed placement on the…
A lot of marketers will certainly remember Google’s June Core Update, a large-scale algorithm update that occurred this year. The June Core Update was a bit of an anomaly. It was one of the few times that Google actually announced an update to the public before implementing, likely because they were aware the changes would…
How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…
Table of Contents Why is it necessary to track website traffic data and results? How often should you track and create reports for these data results? What are the 3 most important metrics to track and report in SEO? How do you measure ROI for SEO? How do you measure Brand Lift? What additional metrics…
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