Advertising Critic

Google’s Performance Max (PMax) campaigns are costing law firms thousands in wasted ad spend by reporting fake conversions—calls that never happened, spam form fills, and useless clicks. ClearBox ran a PMax campaign for The Abel Firm, where Google claimed hundreds of calls, but the firm received none, resulting in a lost client. PMax prioritizes quantity over quality, inflating results with bot traffic and low-intent placements. Law firms need real tracking, verified leads, and a controlled ad strategy to avoid burning cash on fake leads.