Increasing a Law Firm’s Business during a Global Pandemic

The Dhanu Dhaliwal Law Group (aka DDLaw) is a law firm with offices in Abbotsford and Surrey BC with service areas that encompass the entire Province of British Columbia, Canada. Their practice areas include Family Law, Criminal Law, Immigration, Civil Litigation, Wills & Estates as well as Personal Injury. 

As the 2020 Pandemic fully took hold of the world, the DDLaw firm business also suffered as referrals suddenly dried up and foot traffic was suddenly forbidden as the whole world went into lock down. Things looked desperate and the future did not bode well as no end to the Pandemic was certain. The only thing that seemed certain was uncertainty. People across the world suddenly realized that in order to keep life and business going, they needed to fully take advantage of the online world. 

To solve this challenge of client lead generation during a global downturn in business because of a Pandemic, ClearBox digital marketing professionals went into action, first doing a comprehensive audit of their online presence, including analyzing the ddlaw.ca website, social profiles and several other important metrics to determine the firm’s online footprint.

ClearBox then executed a custom strategy for DDLaw, building the law business a brand new lead engine that included a powerful new website designed to maximize conversions which was additionally search engine optimized (SEO) for specific high value keywords. This lead engine also included additional channels of traffic from highly relevant sources, increasing opportunities for discovery across a variety of platforms.

The results? ClearBox was able to increase DDLaw’s business during a Pandemic. The lead engine the ClearBox built for DDlaw increased opportunities for discovery and consequent conversions by a considerable amount, in some cases 10x’s the baseline metrics we recorded before beginning work on DDLaw.