The author attended SMBTeam’s “Fire Up Your Firm” virtual bootcamp, led by Bill Hauser and Andrew Stickel, expecting practical guidance on law firm marketing. Instead, the session focused heavily on motivational talk and audience engagement with little actionable content. Attendees expressing frustration in the chat were reportedly removed from the session, raising concerns about transparency and authenticity. The post critiques the event’s emphasis on hype and performance over substance, questioning the value such marketing programs offer to lawyers seeking genuine, results-oriented guidance.
