digital marketing

performance max campaign, google ads, lawyer ads, best practices, google bot

Fake Law Leads, Real Money Lost: How Google’s AI Ads Are Burning Your Budget—And How to Stop It

Google’s Performance Max (PMax) campaigns are costing law firms thousands in wasted ad spend by reporting fake conversions—calls that never happened, spam form fills, and useless clicks. ClearBox ran a PMax campaign for The Abel Firm, where Google claimed hundreds of calls, but the firm received none, resulting in a lost client. PMax prioritizes quantity over quality, inflating results with bot traffic and low-intent placements. Law firms need real tracking, verified leads, and a controlled ad strategy to avoid burning cash on fake leads.

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Rant: No Customer Service At The Google Monopoly

Lately, it seems like things are getting shittier day by day in regards to technology and the supposed conveniences it affords our lives. It just feels like customer service that…