Search Engine Optimization

digital marketing, Google Optimize, Search Engine Optimization, value of SEO

Today, I’m going to dive into a pretty interesting niche topic: Call conversion optimization for a law firm client. You see, conversion rate optimization is an important part of any successful digital marketing strategy, but every business is different. A quick Google search can find you tons of tips and tricks to improve your conversion…

Pop-Ups: Are they Effective?

June 8, 2019

advertising practices, digital marketing, Search Engine Optimization, SEO Best Practices

Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’ eMachine, I was instilled with a deep-seeded fear of pop-ups. Don’t click on them, my parents would say, or you’ll ruin the computer forever. Pop-up…

Google monopoly cookie monster sesame street

The Google Monopoly Over Internet Search: A Visually Compelling Analysis

June 5, 2019

digital marketing, google advertising, Google Analytics, Search Engine Optimization, SEO, value of SEO

It no secret to anybody using the internet that Google is king. Google is the undisputed champion of internet search with over 94% search share; the next closest competition stands in comparison with a less than 2% share! So does that make Google a monopoly? Rand Fishkin, one of the rare people I trust in…

JavaScript SEO: How Google Search Indexes JavaScript Sites

May 7, 2019

digital marketing, Search Engine Optimization, SEO Best Practices, SEO Success, value of SEO, web development, WordPress SEO

Knowing the basics of JavaScript has become a vital skill for the modern SEO professional. A modern SEO professional should also have a basic understanding of DOM (Document Object Model). You can think of DOM as a tool used by Google to explore and analyze web pages. Basic Definitions Before we get into best practices for optimizing…

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

March 30, 2019

digital marketing, keyword research, Search Engine Optimization, SEO Best Practices

In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…

wordpress website seo SEO definition, ClearBox SEO increases sales, clearbox law firm seo legal seo lawyer seo

Definition of Search Engine Optimization (SEO)

March 21, 2019

keyword phrases, Search Engine Optimization, SEO Best Practices, SEO ROI, value of SEO

I love being number 1, I love to win. Who doesn’t? SEO, or Search Engine Optimization, is how you make your website show up on the first page of search engines like Google. SEO is how you win the game of earning more free traffic to your website from search engines. SEO is the best…

chrome browser cookie monster clearbox seo

Getting Fat on Cookies: How Websites Creep on You

March 8, 2019

advertising practices, digital marketing, google advertising, Search Engine Optimization

“I THINK MY PHONE IS LISTENING TO ME” YUMMMM!!! I love cookies! Especially chocolate chip cookies with fudge filling in the middle…and oatmeal raisin sometimes when i’m feeling like I need to make healthier eating choices in my life. Just like the cookie monster, your Chrome web browser – you know that thing you use…

What is a rel=canonical?

February 26, 2019

digital marketing, Search Engine Optimization, SEO Best Practices, web development

Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so that duplicate content won’t hurt your SEO. They look a little something like this: Canonical links are found in the <head> tag of your page.…

How to Use Google Tag Manager with Google Analytics

February 13, 2019