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The Google Monopoly Over Internet Search: A Visually Compelling Analysis

Preet Mroke
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It no secret to anybody using the internet that Google is king. Google is the undisputed champion of internet search with over 94% search share; the next closest competition stands in comparison with a less than 2% share! So does that make Google a monopoly? Rand Fishkin, one of the rare people I trust in…
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JavaScript SEO: How Google Search Indexes JavaScript Sites

Preet Mroke
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Knowing the basics of JavaScript has become a vital skill for the modern SEO professional. A modern SEO professional should also have a basic understanding of DOM (Document Object Model). You can think of DOM as a tool used by Google to explore and analyze web pages. Basic Definitions Before we get into best practices for optimizing…
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Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

Danny Lynch
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In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…
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Getting Fat on Cookies: How Websites Creep on You

Preet Mroke
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“I THINK MY PHONE IS LISTENING TO ME” YUMMMM!!! I love cookies! Especially chocolate chip cookies with fudge filling in the middle…and oatmeal raisin sometimes when i’m feeling like I need to make healthier eating choices in my life. Just like the cookie monster, your Chrome web browser – you know that thing you use…
rel=canonical

What is a rel=canonical?

Danny Lynch
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Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so that duplicate content won’t hurt your SEO. They look a little something like this: Canonical links are found in the <head> tag of your page.…

How to Use Google Tag Manager with Google Analytics

Danny Lynch
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One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use in mind, and once I got used to using it, the system was pretty straightforward. But when I first attempted to track events and integrate…
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What are the Most Important Organic Ranking Factors?

Danny Lynch
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How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…

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