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how to set up a law firm marketing budget

Get the Most from Your Law Firm Marketing Budget

Danny Lynch
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The average law firm marketing budget is between 2-10% of total revenue. How much are you spending on marketing? What if I told you that you could increase your ROI without having to increase your marketing budget? 65% of lawyers spend more than half of that marketing budget on online initiatives. That percentage has only…
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Protect Your Business From These Top 10 SEO Scams In 2020

Preet Mroke
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It was a cloudy, wintry Wednesday afternoon when I received an email from a valued client: “Hey Preet, Yesterday someone called from Google to confirm information about our business – i.e. address, phone number, etc., and it essentially escalated into them saying someone from our company reached out regarding SEO and guaranteed placement on the…
clearbox seo email marketing

“What?! I did something wrong?!?” – How To Guarantee People Open Your Email

Preet Mroke
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I’m happily working away on my computer one afternoon when an email alert pops up on my screen. Subject:  “Something’s missing from your article on clearboxseo.com” Immediately it grabs my attention from what i’m working on and my heart starts to beat a little faster.  “What? I did something wrong? I missed something on one…
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The Google Monopoly Over Internet Search: A Visually Compelling Analysis

Preet Mroke
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It no secret to anybody using the internet that Google is king. Google is the undisputed champion of internet search with over 94% search share; the next closest competition stands in comparison with a less than 2% share! So does that make Google a monopoly? Rand Fishkin, one of the rare people I trust in…
wordpress javascript seo

JavaScript SEO: How Google Search Indexes JavaScript Sites

Preet Mroke
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Knowing the basics of JavaScript has become a vital skill for the modern SEO professional. A modern SEO professional should also have a basic understanding of DOM (Document Object Model). You can think of DOM as a tool used by Google to explore and analyze web pages. Basic Definitions Before we get into best practices for optimizing…
Keyword Universe Map

Response: Moz’s One-Hour Guide to SEO, Part 2: Keyword Research

Danny Lynch
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In last week’s episode of Whiteboard Friday, Rand Fishkin continues the One-Hour Guide to SEO with a segment on keyword research. In this segment, Rand first lays out the goals of keyword research: Understand the search demand landscape so you can craft more optimal SEO strategies Create a list of terms and phrases that match…

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