SEO Best Practices

Our June Core Update 2019 Recovery

A lot of marketers will certainly remember Google’s June Core Update, a large-scale algorithm update that occurred this year. The June Core Update was a bit of an anomaly. It…
Pop-Ups: Are They Effective

Pop-Ups: Are they Effective?

Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’…
rel=canonical

What is a rel=canonical?

Also called “canonical links,” a “rel=canonical” is a really useful line of code that can help solve issues with duplicate pages. Canonical links point search engines toward “canonical pages,” so…

How to Use Google Tag Manager with Google Analytics

One of the most frustrating experiences early in my SEO career was setting up Google Tag Manager for a client’s website. Google designed their Tag Management System (TMS) with ease-of-use…
What is Hotjar?

Hotjar: What is it?

The SEO world is filled with tools and gadgets, tips and tricks, and all sorts of software that promise to show you valuable data and give important insights into your…