Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’ eMachine, I was instilled with a deep-seeded fear of pop-ups. Don’t click on them, my parents would say, or you’ll ruin the computer forever.
Pop-up ads became the bane of my existence. I harbored a resentment for pop-up ads for many years, until I read on several prominent digital marketing blogs that the evil pop-up was actually an effective marketing tactic.
This went against everything I believed!
In actuality, it went against my own common sense. I saw pop-ups as intrusive and obnoxious, so how could they serve as an effective marketing tactic?
I decided to get to the bottom of this once and for all.