Boy Scouts Abuse Claims Leads Campaign

Boy Scouts Abuse Claims Leads Campaign

An Introduction to Merson Law

Merson Law PLLC is a law firm with offices in Manhattan and Philadelphia. The Merson Law service areas include New York, Pennsylvania, New Jersey, and Connecticut. Their practice areas cover catastrophic personal injury, specializing in medical malpractice birth injury and litigation for victims of sexual assault. Litigating high profile, high value cases, Merson Law has earned hundreds of millions in compensation for its clients over the years and has taken on extremely tough cases such as the fight against the estate of pedophile sex abuser Jeffrey Epstein, the Roman Catholic Church sex abuse scandal, Harvey Weinstein, former MSU sports doctor Larry Nassar who sexually abused Olympian Simone Biles, and the Boy Scouts of America.

Merson Law PLLC Jordan Merson

The Problem

Founder Jordan Merson of Merson Law identified the Boy Scouts of America bankruptcy filing as an opportunity to acquire new clients for their sexual assault legal practice. As a part of this bankruptcy filing, a very small claims deadline was set on November 16, 2020 – nine months from the filing. In order to deliver on this initiative for Merson Law, ClearBox had to spring into action immediately and produce results.

Merson Law Boy Scouts Sex Abuse Victims Claims Digital Marketing Case Study

The Solution

ClearBox digital marketing professionals knew that the opportunity was significant for Merson Law, but that the time in which to produce results was very limited. Designing a well thought out campaign was imperative for this initiative, as Merson Law was competing against dozens of other law firms vying for the attention of sex abuse victims of the Boy Scouts of America – as well as the Boy Scouts of America themselves! Despite allocating only a fraction of what the BSA spent on advertising, ClearBox was able to help Merson Law outperform their competitors by a wide margin.

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The Results

ClearBox then executed a custom strategy for Merson Law, including building an entirely new website specifically designed with a lead engine that could drive conversions for the firm. While the main driver of client leads in this specific initiative was a paid ad campaign, because the website was built with SEO fundamentals firmly in place it also ranked well organically and created opportunities for organic discovery across a variety of platforms. In essence, free traffic.

The results? ClearBox was able to drive over 300 qualified leads through boyscoutabuseclaims.com within the nine month time frame. These leads have a combined value to our client of over $68 million and produced an ROI of 24,291.30% (including ad spend, website hosting, and all fees paid to ClearBox).

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