Before I entered the digital marketing arena, I held an intense prejudice against pop-up ads. As a child, surfing the web with Internet Explorer (rest in peace) on my parents’ eMachine, I was instilled with a deep-seeded fear of pop-ups. Don’t click on them, my parents would say, or you’ll ruin the computer forever. Pop-up…
“I THINK MY PHONE IS LISTENING TO ME” YUMMMM!!! I love cookies! Especially chocolate chip cookies with fudge filling in the middle…and oatmeal raisin sometimes when i’m feeling like I need to make healthier eating choices in my life. Just like the cookie monster, your Chrome web browser – you know that thing you use…
I love commercials that are funny and informative. And when marketing and advertising is done right, it can seem effortless and will elicit strong emotions from the audience. When skillfully used, this emotion can and will drive consumer behavior. Without getting too technical about all this, my favorite 2019 Super Bowl commercial was for Game…
How Google Ranks Pages In order to understand what the best organic ranking factors are, you need to understand what Google looks for when deciding how to rank pages. Well… sort of. When ranking pages, Google tries to find the best answers to a given query. A recent Optimonster post boiled down Google’s criteria in…
I love (and hate) advertising. I love it when advertising genuinely makes me laugh, entertains me, is useful to me, makes me think about a brand in a way that is novel or unique, or makes me think about a product or service in a new light. I hate advertising that is not relevant to…
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