How To Get Legal Clients Online
Whether you are new to law client lead generation or a veteran, you can benefit from a well-thought-out digital marketing strategy in order to let people who need your services know that you exist and are available to help.
However, in order to attract new clients to your law practice, you need to establish a reliable lead generation process.
Online lead generation for law firms encourages potential clients to engage with you through your website, online directory listings like Super Lawyers or Avvo, social media like LinkedIn or Facebook, or other places where you have visibility and a voice, like Twitter.
If you have a website you can provide visitors with a breadth and depth of valuable and persuasive information that showcase your knowledge and expertise, as well as your case wins, thereby converting them from a lead to a signed client for your law practice.
Having a website also allows you to have the most amount of control in your messaging, something you can’t do on social media or any other platform you don’t own. In a website, you own everything, including the messaging; it is the most powerful platform you can have for your law firm’s digital marketing efforts.
However, not everyone will have the budget or the technical know-how on how to design, build and maintain a website for their law practice. And websites take regular maintenance and security so that bad characters don’t hijack it and turn it into a gambling site, or worse, a porn site!
But not to worry! For those lawyers who want to safely ease into the world of digital marketing by themselves, there are some free, quick, and easy ways to do that and earn you first-page search results.
1: You Can Create a Free Linkedin Profile and LinkedIn Business Page For Your Law Practice
As obvious as it sounds, many professional lawyers overlook the value of LinkedIn, the social media platform for business professionals. Some lawyers don’t create profiles or a business page for their law practice.
This is a huge mistake.
In the SEO world, LinkedIn is a tremendous powerhouse because it is a very trusted directory of professionals all over the world. Trusted by Google. Trusted by humans. Linkedin has spent a fortune on making sure that when somebody types in a name on Google Search and that name matches somebody in the LinkedIn business directory, LinkedIn is the first organic search result on that page.
So why not use that to your advantage? You control the messaging on the platform, although you do have to play by LinkedIn’s rules regarding what you can and can’t say. You control your brand imagery and you can grow a following with good content that turns into good clients down the road.
It literally takes minutes to set up, not a huge chunk of time out of your life! And it’s free! You gotta love free, right? So go do it! It will have massive benefits in regards to your name and your legal professional life when it comes to Google Search.
2: You Can Create A Free Facebook & Instagram Business Page
Yes, I might be repeating myself here, but again, as obvious as it sounds, many professional lawyers overlook the value of having a Facebook Business Page and an Instagram Business Profile.
Once again, this is a huge mistake.
However, it is such an easy remedy. You simply have to sign up for a free business profile and go through the steps of filling in the required information.
It’s useful to have some branding images ready to go. This is important because when you are in the process of setting up your business page profile, you don’t need to be interrupted by having to search for images or your logo (or even create, in some lawyers’ case who are just starting out).
After you’ve set up your law business Facebook page and made it look as good as you can (don’t worry, not all lawyers make good designers, just do your best with Canva), the next thing to do is to share your business page profile link with your friends and family and extended network, encouraging them to come visit the page and simply give it a like to show some support for your new law business.
Another thing to extend the reach of your law business profile on Facebook or Instagram is to encourage your friends, family and extended network to share the link themselves on their social media profiles. This will give your newly created business profile a nice network amplification to help it gain momentum.
3. You Can Create A Free Google Business Profile (Formerly Known as Google My Business)
Google Business Profile is a free business listing from Google that you can use to market your law practice. It allows you to provide details and photos of your law business, including the location of your law office and the types of law services you provide.
Creating this free profile is a great way to increase the visibility of your law practice across Google’s vast services. Information from your Google Business Profile as a lawyer may appear in Google Search and Google Maps when people search for a lawyer to help them.
Your Google Business Profile listing shows searchers where and how to visit your law office. A Google Business Profile also improves your local SEO. In particular, a listing for a local lawyer is more likely to appear when people search for a nearby law office using Google Maps.
As a Lawyer, you can also post useful updates through your Google Business Profile and share critical information, such as being temporarily closed, or fully reopened (an especially useful feature during emergencies like COVID-19).
Google Business Profiles also have strong local SEO, so the information you share will rank above third-party sites that might have out-of-date details.
Most importantly, your Google Business Profile is also exclusively connected to Google Reviews, which is a powerful and influential reviewing platform used by the public. Without having a Google Business Profile, you wouldn’t be able to respond to reviewers.
Convinced yet? It’s free and getting started is super easy. Just follow the setup instructions when you click on this link.
These are just a few things you can do to safely ease yourself into digital marketing for your law practice.
However, if you truly want to take your law business seriously and you want the ease of generating leads effortlessly, then you definitely want to talk to the professionals at ClearBox – Law Firm Digital Marketing.
Schedule a call with one of our digital marketing strategists today!